![]() ![]() Moreover, people struggle to understand the nature and scope of the data collected about them. About half of users were not at all or not too confident their data were in safe hands. Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers.Īnother survey last year found that just 9% of social media users were “very confident” that social media companies would protect their data. Overall, a 2014 survey found that 91% of Americans “agree” or “strongly agree” that people have lost control over how personal information is collected and used by all kinds of entities. While there is evidence that social media works in some important ways for people, Pew Research Center studies have shown that people are anxious about all the personal information that is collected and shared and the security of their data. People worry about privacy and the use of their personal information But in a 2011 report, we noted modest associations between people’s social media use and higher levels of trust, larger numbers of close friends, greater amounts of social support and higher levels of civic participation. Our research has not established a causal relationship between people’s use of social media and their well-being. Indeed, social media is now just as common a pathway to news for people as going directly to a news organization website or app. Teenagers are especially likely to report that social media are important to their friendships and, at times, their romantic relationships.īeyond that, we have documented how social media play a role in the way people participate in civic and political activities, launch and sustain protests, get and share health information, gather scientific information, engage in family matters, perform job-related activities and get news. The Center’s polls have found over the years that people use social media for important social interactions like staying in touch with friends and family and reconnecting with old acquaintances. The growth has come across all demographic groups and includes 37% of those ages 65 and older. People like and use social media for several reasonsĪbout seven-in-ten American adults (69%) now report they use some kind of social media platform (not including YouTube) – a nearly fourteenfold increase since Pew Research Center first started asking about the phenomenon. On the other, this widespread use has been accompanied by rising user concerns about privacy and social media firms’ capacity to protect their data.Īll this adds up to a mixed picture about how Americans feel about social media. On one hand, the rapid growth of the platforms is testimony to their appeal to online Americans. The trends tracked by our data tell a complex story that is full of conflicting pressures. Pew Research Center has studied the spread and impact of social media since 2005, when just 5% of American adults used the platforms. ![]() Amid public concerns over Cambridge Analytica’s use of Facebook data and a subsequent movement to encourage users to abandon Facebook, there is a renewed focus on how social media companies collect personal information and make it available to marketers.
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